Hi, I’m Asier Ferrara

a product designer focused on people

Selected works

01

Gucci

Checkout experience redesign with a human-centred approach.

02

BT Global

End-to-end design to simplify communication networks.

03

Easy Motorhomes

Motorhome hire e-commerce design with a lean UX approach.

04

Suntransfers

Entire rebranding based on Gestalt’s principles of visual perception.

05

Pierre & Vacances

Designing a newsletter template that carries the brand’s spirit in an intuitive interface.

06

Flexible Autos

B2B car hire experience optimisation.

07

Passnfly

Flight booking smart add-ons. Full ecosystem: website, app and plug-in.

08

Flexible Travel

A B2B hotel booking website aiming to simplify travel agents’ work.

09

Design Will Save The World

A platform to promote sustainability and design through various channels: website, email and social media.

10

Asiatique

Brand identity for an initiative to bring selected Asian art into the western world.