Hi, I’m Asier Ferrara
a product designer focused on people
Selected works

01
Gucci
Checkout experience redesign with a human-centred approach.

02
BT Global
End-to-end design to simplify communication networks.

03
Easy Motorhomes
Motorhome hire e-commerce design with a lean UX approach.

04
Suntransfers
Entire rebranding based on Gestalt’s principles of visual perception.

05
Pierre & Vacances
Designing a newsletter template that carries the brand’s spirit in an intuitive interface.

06
Flexible Autos
B2B car hire experience optimisation.

07
Passnfly
Flight booking smart add-ons. Full ecosystem: website, app and plug-in.

08
Flexible Travel
A B2B hotel booking website aiming to simplify travel agents’ work.

09
Design Will Save The World
A platform to promote sustainability and design through various channels: website, email and social media.

10
Asiatique
Brand identity for an initiative to bring selected Asian art into the western world.
Designed and coded by Asier Ferrara © 2021