Passionate UX Designer on a mission to MAKE THE WORLD A BETTER PLACE. I have designed omni-channel journeys for the LIFESTYLE & LUXURY sectors for more than 16 years.
My career path started with 6 years at LASTMINUTE.COM, where I learned best User Experience Design practices and got accustomed to collaborating with product management and development teams. I have an extensive understanding of E-COMMERCE STRATEGY & DESIGN.
Currently at GUCCI in a team of top level designers and developers. Our focus is to create high-end OMNI-CHANNEL EXPERIENCES in the Luxury market.
I have a strong background in Visual Communication. Besides, I’m highly interested in Psychology, I even started a degree on the subject once! My favourite author is Carl Jung and I keep referring to his works on the Collective Subconscious. I am fascinated about how the subconscious mind defines our behaviour and influences our choices. This combo of VISUAL COMMUNICATION + PSYCHOLOGY is the secret weapon in my UX Design practice.
I’m good at making products irresistible.
A big fan of MARIE KONDO, I try to infuse the spirit of her beliefs into the user journeys I create. After all, we all hope that what we are doing will spark joy 🙂
Brands I have collaborated with
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Designed and coded by Asier Ferrara © 2021