Flexible Autos is an international B2B car rental company that started in the UK and has recently expanded into other European countries, the Middle East and Asia. I’ve been producing different types of materials for them since the year 2013, both for the digital and print medias.
In 2014 I was assigned the task of redesigning Flexible Autos’ website. Their existing site was efficient in terms of architecture and functionalities but it was poor in usability, look and feel and branding. I was asked to work on a redesign plan that would strengthen the latest 3 aspects without altering the structure and content of the existing website; the new design had to be implemented by changing only the CSS.
Also in 2014, I was asked to design corporate exhibition stalls for different events they attended in Finland, Italy and Spain.
Their assignments included promotional animations to be played in presentations the host once a year as part of a branding strategy.
They ask me to produce designs for print on a regular basis: brochures, roll-ups, event invitations...
And occasionaly I design newsletters that help them stay in touch with existing clients and reach out for potential ones.
